Purple ube powder package with a glass of ube-flavored drink on a kitchen counter.
100% PURE UBE
NATURAL COLOR
SINGLE INGREDIENT

our ube

  • Pure Purple Yam

    Single ingredient ube powder with nothing added and nothing removed.
  • Naturally Vivid Colour

    That iconic deep purple comes from the ube itself. No dyes, no tricks.
  • Sweet Vanilla-Nutty Flavour

    Earthy, creamy, and subtly sweet, with a toasted-hazelnut note nothing else in your pantry has.
  • Versatile In The Kitchen

    Whisk into lattes, fold it through cakes and ice cream, or bake it into anything that deserves to be purple.
  • Single-Origin

    Grown and harvested in the Philippines, where ube has been a staple for generations.
  • Eco-Friendly Packaging

    A resealable stand-up pouch that keeps every gram fresh and cuts down on waste.
  • Organic

  • Antioxidants

  • No Additives

  • No Artificial Colours

How we stack up

Scroll left to right  Hello Ube Other Ube
Pure ube, no fillers
Real purple, no dye
Grown and milled in the Philippines
Real taste, no flavouring

UBE LATTE

Warm, creamy and unmistakably purple. Stir a teaspoon of Hello Ube through steamed oat milk for a Filipino-inspired latte that looks as good as it tastes.

Instructions

  1. Mix the Ube Base: In a mug, dissolve the ube powder in hot water. Stir in your sweetener of choice until you have a smooth, lump-free purple paste.
  2. Add the Espresso: Pour your hot espresso shot directly into the ube base and stir well to combine.
  3. Finish:
    For a Hot Latte:
    Steam your milk and pour it over the ube-espresso mixture.
    For an Iced Latte: Fill a separate glass with ice. Pour in the milk, then slowly pour the warm ube-espresso mixture over it to create a stunning, layered drink.

Pro-Tip;

  • Ube Cold Foam: For a café-style aesthetic, whip a quarter cup of heavy cream or coconut cream with a drop of ube extract and a splash of sugar, then layer it on top of your iced latte
recipe
Natural antioxidant-rich ube powder, gluten-free and vegan